This is the build spec. Run your current site against it, or hand it to whoever builds your next one. It's organized into four groups: pages, conversion, local SEO, and technical. A site that hits most of these ranks and books jobs. A site that misses half of them is a brochure.

Pages

1. Homepage that answers who / what / where / how in five seconds. Business name, what you do, the towns you serve, and a phone number — all visible before scrolling.

2. A dedicated page per service. Panel upgrades, EV charger installation, whole-home rewiring, generator installation, lighting, outlet and switch work, troubleshooting, and emergency service. Each page describes what the job involves, roughly what it costs, and how long it takes — not a generic paragraph.

3. A dedicated page per service area. One page for every town and neighborhood you cover. This is how you rank for "electrician in [town]" beyond your registered city. See service-area pages.

4. An about page with real substance. Years in business, license details, the story of the business, photos of the actual team.

5. A reviews page pulling in live Google reviews with a link to your Google profile.

6. A project gallery with before/after photos captioned by town and job type.

7. A contact page with a form, your phone number, service-area map, and business hours.

8. An FAQ page or section with 6–10 real questions marked up with FAQ schema.

9. A blog or guides section for problem-based articles that catch homeowners in the research phase.

Conversion

10. Click-to-call phone number in the header on every page, as a tappable button.

11. A sticky mobile call bar pinned to the bottom of the screen so the number is always one tap away.

12. Phone number repeated after every major section, not just once.

13. Master Electrician / state license number visible above the fold and in the footer sitewide.

14. Bonded and insured badges near the top of the homepage.

15. A quote-request form that texts or emails you the instant it's submitted — no checking a dashboard.

16. One primary call to action, repeated. Pick "call" or "request a quote" and use it everywhere. Don't offer six competing actions.

17. Emergency service banner (if you take after-hours calls) that follows the visitor down the page.

18. Trust row under the hero: licensed, insured, years in business, response time, review score.

19. Financing or "free written estimates" note on high-ticket service pages.

Local SEO

20. City and service keywords mapped to pages. "Panel upgrade [city]" on the panel page, "emergency electrician [city]" on the emergency page — deliberately, in the H1, title, and first paragraph.

21. LocalBusiness schema markup with your name, address, phone, hours, service area, and geo coordinates.

22. Service and FAQ schema on the relevant pages.

23. Consistent name, address, and phone matching your Google Business Profile exactly, shown in the footer sitewide.

24. Title tags and meta descriptions written per page — target keyword in the title, under 60 characters; description under 155.

25. Descriptive image file names and alt text — panel-upgrade-riverside-ca.jpg, not IMG_4821.jpg.

26. Internal links between related service pages and from service-area pages back to service pages.

Technical

27. Loads in under 3 seconds on a mid-range phone on cell data. No autoplay video backgrounds, no heavy sliders, images compressed and correctly sized. HTTPS with a valid SSL certificate. Mobile-first layout. XML sitemap submitted to Google Search Console.

How to score your site

• 22–27: built to rank. Focus on reviews and content.
• 15–21: decent bones, leaking leads. Fix conversion and local SEO gaps first.
• Under 15: you have a brochure. A rebuild will pay for itself faster than incremental fixes.

Compare against real electrician website examples to see these applied, and make sure your Google Business Profile matches your site.

FAQ

What should be on an electrician's website homepage? Business name, services, service area, and a click-to-call phone number above the fold; a trust row (licensed, insured, years in business, reviews); service tiles linking to detailed pages; recent Google reviews; and a repeated call to action.

How many service pages does an electrician website need? One per service you want to rank for — typically 6 to 10: panel upgrades, EV chargers, rewiring, generators, lighting, outlets/switches, troubleshooting, and emergency service.

Does an electrician website need schema markup? Yes. LocalBusiness, Service, FAQ, and Review schema help Google understand your business and can produce rich results (star ratings, FAQ dropdowns) directly in search.

What's the most common thing missing from electrician websites? Service-area pages and a sticky mobile click-to-call bar. Most DIY and cheap freelance builds have neither, which caps both rankings and conversions.

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